Sophie KleberinMagentaWhy Our Voice Assistants Need EthicsHaving a voice UI with personality has become a key business differentiator. But too often, companies strip that personality away for fear…6 min read·Mar 23, 2018--2--2
Sophie KleberHow to Get Anticipatory Design RightA new framework for knowing when to deploy an anticipatory service.6 min read·Dec 6, 2017----
Sophie KleberinMagenta BrasilÉ hora de criarmos máquinas emocionalmente inteligentesA oportunidade para marcas estabelecerem poderosos vínculos afetivos com seus usuários nunca foi tão grande.8 min read·Aug 8, 2017----
Sophie KleberinMagentaIt’s Time to Design Emotionally Intelligent MachinesThe opportunity for brands to forge deep relationships with their users has never been greater.7 min read·Aug 1, 2017--9--9