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The Top 4 Ways Brands Can Earn Real Loyalty in the New Year.
The Top 4 Ways Brands Can Earn Real Loyalty in the New Year.
Looking beyond the holiday deal season to build real relationships with consumers and deliver transformational growth.
Holden Bale
Dec 17, 2021
Peloton became a multidimensional brand. Here’s why it matters.
Peloton became a multidimensional brand. Here’s why it matters.
To experience the success of the fitness juggernaut, brands will need to put in sweat equity — and think beyond the physical.
Sarah McMains
Feb 10, 2021
Brendan Dawes’ seven rules of creativity
Brendan Dawes’ seven rules of creativity
The UK artist puts on a master class for Huge London on how to keep your creative spark burning bright
Huge London
Feb 2, 2021
Gift Guide 2020: Give Where You Live & Love
Gift Guide 2020: Give Where You Live & Love
Every year, we publish a gift guide. Let’s call it a tradition. And every year previous to this one, it’s felt pretty awesome to think…
Magenta Staff
Dec 7, 2020
COVID-19 survivors could decide the future of the country and your brand.
COVID-19 survivors could decide the future of the country and your brand.
In a year of seemingly non-stop research about the impacts COVID-19 has had on our lives, there’s one topic everyone is talking about…
Nicole Riesenberger
Oct 30, 2020
Finding resilience in a time of uncertainty
Finding resilience in a time of uncertainty
How elite athletes can help us all learn resilience.
Hugeinc
Oct 5, 2020
White Abstraction: Why White people need to make anti-racism personal
White Abstraction: Why White people need to make anti-racism personal
Conversations focus on what White people can be doing to & for BIPOC folks — with little mention of what White people can do for…
Darien LaBeach • he.him.his
Sep 17, 2020
Pod People: How the pandemic is accelerating a new kind of family
Pod People: How the pandemic is accelerating a new kind of family
As more people band together during the pandemic, brands need to be aware of a massive shift in the definition of family‑and design…
Jason Schlossberg
Aug 20, 2020
The Party Must Go On: How the Resilient (and Restless) Music Industry is Adapting to COVID
The Party Must Go On: How the Resilient (and Restless) Music Industry is Adapting to COVID
Artists, brands, and fans get clever to beat the threat of a year-long pause on mass gatherings.
Tu Vu
Jul 23, 2020
Knowing Is Not Enough
Knowing Is Not Enough
An essay on allyship.
Melody M. Benjamin
Jul 9, 2020
The 5 consumer personas that will decide U.S. businesses’ post-isolation performance
The 5 consumer personas that will decide U.S. businesses’ post-isolation performance
A human — and humane — customer experience in the COVID crisis
Emily Wengert
Jun 18, 2020
Time Capsule Catalog
Time Capsule Catalog
The Huge Asian Culture Collective celebrates the everyday items we associate with home.
Magenta Staff
May 21, 2020
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